Above: In this book (published by Bonanza Publishing, Prineville, Oregon, 1988) we learn from author Rick Steber that "Although power was available in the cities, the rural areas lagged behind until the Rural Electrification Administration was created by President Franklin D. Roosevelt in 1935. The REA provided low-interest loans to cooperatives of rural residents willing to share the costs of bringing power to their homes." Image scanned from a personal copy.
The New Deal brings power to rural Oregon
The Coos-Curry Electric Co-op (Port Orford, Oregon) started its life as the "Coos Electric Cooperative" in 1939. That same year it received a loan of $119,500 (about $2.8 million in 2025 dollars) from the New Deal's REA to start the process of bringing power to rural areas at or near the southern Oregon coast. It was one of 17 electric co-ops in Oregon to receive low-interest financing during the first 20 years of REA, 1936-1956.
New Deal intervention in the electric market was needed because private power companies were wholly uninterested in serving rural areas - a complete market failure that left rural Americans without modern conveniences such as electric lights, washing machines, stoves, and water pumps.
The REA helped create hundreds of rural electrical cooperatives across the nation and most are still in operation today. They provide affordable power to millions of people and highlight the enduring value of New Deal progressivism (other examples include Social Security, state parks created by the CCC, and FDIC to insure our bank deposits).
(Sources: "Coos Electrical Co-Op Has Okeh On $119,500 Loan," Coos Bay Times (Coos Bay, Oregon), November 6, 1939, p. 1; REA, Rural lines, USA: The story of the Rural Electrification Administration's first twenty-five years, 1935-1960; and "About Us," Coos-Curry Electric Cooperative, accessed March 25, 2026.)
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